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Trending News:Foods You Should And Shouldn’t Eat During ThanksgivingHistory Of Black FridaySpicy Turkey RecipeWatery EyesWinter Fashion For Men 2024/ 2025Thanksgiving Classic MoviesThanksgiving Apparel 2024testThanksgiving Pie FavoritesNovember is Homeless MonthNovember Is Hunger And Homeless MonthWorld Diabetes DayBlack Friday Sales 2024What Is High Blood PressureRecovering From InjuryPlaces To Go To Get Tennis Lessons In Walnut Creek, CaThe History Of Veterans DayThank You For Your ServiceNative American Heritage MonthWhat’s Most Popular Pizza ?Best Pizza Place In USAWinter Coat Trends 2024-2025Why Do You Need To Get Your Pet Licensed?Avoiding Stress On Election DayNational Pizza Month 2024What To Wear To A Basbetball GameCan You Mix Laundry Detergent With Bleach ?Methi Restaurant In Walnut CreekLA Dodgers WinHalloween Safety Tips 2024Happy Diwali 2024Halloween Movies 2024The History Of HalloweenHalloween RecipesPopular Costumes For Halloween 2024What’s The Best Value For Wine?Eating Fruit For BreakfastFirm Vs Soft MattressWhy Do Dog’s VomitTaking A Gap Year After CollegeIs It Good To Start Christmas Shopping Early?Mild Arthritis PainFall Color Trends 2024/ 2025How To Grow Your Hair FasterArthritisVictoria Secret Fashion Show 2024The Fodmap DietBasics Of Learning To Play TennisMen’s Peacoats For Winter 2024Popularity Of New Harry Potter Game 2024Women’s Comfort PajamasShould You Get Home Solar Panels?Foods to Eat In OctoberIndigenous Peoples Day 2024National Handbag Day 2024Keema RecipeReview Of Cheesecake FactoryIs Great Clips A Great Value?What Is Healthier Krispy Kreme Or Dunkin Donuts?Tacos RecipeTrader Joe’s vs. Whole Foods vs. SafewayTouchdown in London: How the NFL is Growing its Global FanbaseA Good Source Of ProbioticsSpicy Vodka Penne PastaInternational Stores Are PopularBelt Bags Are In TrendReview Of Pizza My HeartWelcome to Fall! Happy National Pumpkin Spice DayWhat Causes Gas To People And How To Relieve ItHow To Remove Black Mold In Your HomeHispanic Heritage Month 2024Paris Fashion Week 2024One PieceBlanket ThrowsOutdoor Yard Lights Decorating PlansShoes Nurses Wear During Their ShiftShould You Follow Your Car Maintenance Guide?Foods That Are GassyWhy Do You Lose Hair Color?Do People Still Play Board Games?Should You Get Health Insurance For Pets?Home Appliance Warranties Are They Good?Fall Denim Trends 2024/2025Last Day Of Summer 2024How To Wear Red This Winter 2024National Cheeseburger DayWhat Do Non Football Fan’s Do During Football Sunday’sMeta Ray-Ban GlassesChopped Cheese30 Years Of HandbagsSpinach Artichoke DipSkinny Jeans Are Back 2024- 2025Review Of Best Value Of Home Printers 2024Athleisure Trend Wear 2024Review Of Book The World According To Yves Saint LaurentUnderstanding and Tackling Constipation for a Healthier GutHow To Select Belt Size For MenHow Often You Should Get Car WashedFoods High In FiberNational Lazy Mom’s Day
For the first time in 110 years, the bra gets a major reinvention
By Meghan Holohan, May 6, 2015
[Today.com] For women who wear a larger bra size, it’s nearly impossible to find one that fits well and feels comfortable. Straps dig into shoulders, backs ache all while underwires jab at sides — and forget about finding something that looks fashionable or sexy.
As a busty lady herself, Laura West knew the struggle well. While talking with friend and fellow industrial designer, Sophia Berman, the two realized that they could change this common problem.
“We said ‘there’s got to be a better way of doing this for bustier women,'” says Berman. (As an experiment, the two even had men try on bras with melons to hilarious effect.)
What they designed became the basis for a new company, Trusst Lingerie. And their idea clearly hit a nerve: With 18 days left in its Kickstarter campaign, the company exceeded its $25,000 goal by more than $5,000.
To tackle the issue, West and Berman considered the problems of underwire bras — which haven’t changed much since their introduction 110 years ago — as an engineering problem. That’s when they thought of a truss, which bolsters bridges and roofs. What if a truss could support breasts from the bottom instead of hoisting them from the top?
“If (trusses) have been holding up bridges for so long, why not the body?” says West.
With Berman adding, “Breasts are another mas
Using a 3D printer, the women created various bras with supports below the cup. After 35 to 40 different prototypes, they have three bras named after their mothers: the Marjory, the Suzanne, and the Jessica. All three leverage the strength of the ribs and core to offer support from underneath rather than above. This method eliminates underwire altogether and reduces back and neck pain.
“We have had a lot of women who say ‘Thank God there is something that fits,'” says Berman, the company’s CEO.
Halfway through the interview, I try on a prototype of the bra. As a 38DD, I have experienced my own problems finding bras that fit correctly without looking frumpy (“There’s a reason that people call large-sized bras ‘granny bras,'” West says.)
While the prototype’s cup size was a little large on me, I immediately felt less pain in my shoulder and neck. I could feel a structure underneath that stayed flush against my ribs without poking. This support system is definitely larger than a traditional underwire and also a bit more noticeable. West and Berman say the infrastructure won’t feel as rigid or obvious in the next version of the bra. I do wonder if it would cause extra perspiration when the temperatures rise, but I definitely appreciated the extra support and comfort.
Trusst Lingerie currently works as part of an incubator in Alpha Lab Gears, but the founders have plans to move into their own office this summer. All the additional funding that they raise during the Kickstarter campaign will go toward creating additional sizes and styles, such as strapless versions or sports bras.
Overall, West and Berman said they’re happy to revolutionize a product that remains so integral to women’s lives while having loads of fun.
“It’s fun to be working on something that we can relate to,” says West. “Who gets to talk about boobs at work without HR (getting involved)?”
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