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Trending News:Different Female Model PosesMens Summer Fashion 2025Review Of Pizza Oliva In Walnut Creek, CaHealth Benefits Of Wearing SunscreenHealth Benefits Of A Teaspoon Of Olive Oil A DayHealth Benefits Of PineappleReview Of Dad’s BBQSummer Fashion 2025Quadriceps StrainWedding Season 2025Knee ArthritisJoint Pain Due To MenopauseHealth Benefits Of A HVAC SystemShould You Drink Water When Your Thirsty?ArthritisWhat Is Music TherapyHealthy Snacks To Eat At NightFood Dyes Are UnhealthyHappy Mother’s Day 2025Review of Wearable Health MonitorsZero Waste Cooking Is Becoming Popular 2025It is Allergy SeasonHappy Cinco De MayoHealth Issues Of Being TiredFlorals Are Trending 2025Retail Stores Opening Up At Walnut Creek Broadway PlazaHow Telehealth Is Changing HealthcareDifferent Type Of RibsApril Is National Humor Month 2025Health Benefits of Lemons 🍋2025 NFL DraftApril Is Poetry Month 2025April is Stress Awareness Month 2025Kendrick Lamar Is New Brand Ambassador For ChanelHealth Benefits Of Taking Omega 3’sUlla Johnson Summer 2025Why The Body Crave’s Sweet’shelloHigh Sodium Levels Makes You Gain WeightNBA Playoffs 2025Mens Spring Fashion 2025Health Benefits Of MeditationThe History Of SkirtsSkirts Are In Fashion This Summer 2025Health Benefits Of Spicy 🌶️ FoodsPrada Agrees To Buy Fashion Rival VersaceDresses đź‘— You Can Wear EverydayWhat To Eat After ExercisingRocky Rayban SunglassesEating Before ExercisingExercise Helps Reduce AnxietyIs Flossing Good For Health?The Best Salwar Suit For WomenKate Spade New York Launching At TargetSandal Weather Is Here !Slimming Blouses That Flatter Larger ArmsPedicure Trends For Spring 2025Meet Rick Owens From Porterville, CaCobalt Blue Is The Best Color For SpringSan Francisco Apparel Is Rising AgainBeef Shank With WineWhite Jeans For Spring 2025Black Gloves For BarbecuingGhee is HealthyHealthy Strawberry ShakeMarch Madness BasketballSpring Colors Every One Will Wearing 2025The First Day Of Spring 2025Lowering Cholesterol LevelsTummy-Hiding DressesChocolate- Banana Smoothie For Weight LossSummer Dresses With Sneakers 2025The Health Benefits Of Pineapple JuiceHappy St. Patricks DayDiet After Gum Graft SurgeryHappy Pi DayHealth Benefits Of A Strawberry-Pineapple SmoothieWall Pilates WorkoutVanilla Milkshake RecipeSpring Athleisure Trends 2025Wagyu BeefHealth Benefits Of Red WineSommras WineryHermes Spring 2025Tom Ford Spring 2025Fiber Rich VegetablesMen’s Spring Trend 2025How To Be Beach Body ReadyFerragamo Trends 2025Golden State Warriors Win Over The KnicksReview Of PenguinTommy Hilfiger Spring 2025Should You Brush Your Dog’s Teeth?The Oscars 2025Review Of BridgertonErdem FashionSteak KabobsThe Best Way To Clean A KnifeOne Piece x Lakers: Anime Takes Over Crypto.com ArenaFebruary Is American Heart Month
For the first time in 110 years, the bra gets a major reinvention
By Meghan Holohan, May 6, 2015
[Today.com] For women who wear a larger bra size, it’s nearly impossible to find one that fits well and feels comfortable. Straps dig into shoulders, backs ache all while underwires jab at sides — and forget about finding something that looks fashionable or sexy.
As a busty lady herself, Laura West knew the struggle well. While talking with friend and fellow industrial designer, Sophia Berman, the two realized that they could change this common problem.
“We said ‘there’s got to be a better way of doing this for bustier women,'” says Berman. (As an experiment, the two even had men try on bras with melons to hilarious effect.)
What they designed became the basis for a new company, Trusst Lingerie. And their idea clearly hit a nerve: With 18 days left in its Kickstarter campaign, the company exceeded its $25,000 goal by more than $5,000.
To tackle the issue, West and Berman considered the problems of underwire bras — which haven’t changed much since their introduction 110 years ago — as an engineering problem. That’s when they thought of a truss, which bolsters bridges and roofs. What if a truss could support breasts from the bottom instead of hoisting them from the top?
“If (trusses) have been holding up bridges for so long, why not the body?” says West.
With Berman adding, “Breasts are another mas
Using a 3D printer, the women created various bras with supports below the cup. After 35 to 40 different prototypes, they have three bras named after their mothers: the Marjory, the Suzanne, and the Jessica. All three leverage the strength of the ribs and core to offer support from underneath rather than above. This method eliminates underwire altogether and reduces back and neck pain.
“We have had a lot of women who say ‘Thank God there is something that fits,'” says Berman, the company’s CEO.
Halfway through the interview, I try on a prototype of the bra. As a 38DD, I have experienced my own problems finding bras that fit correctly without looking frumpy (“There’s a reason that people call large-sized bras ‘granny bras,'” West says.)
While the prototype’s cup size was a little large on me, I immediately felt less pain in my shoulder and neck. I could feel a structure underneath that stayed flush against my ribs without poking. This support system is definitely larger than a traditional underwire and also a bit more noticeable. West and Berman say the infrastructure won’t feel as rigid or obvious in the next version of the bra. I do wonder if it would cause extra perspiration when the temperatures rise, but I definitely appreciated the extra support and comfort.
Trusst Lingerie currently works as part of an incubator in Alpha Lab Gears, but the founders have plans to move into their own office this summer. All the additional funding that they raise during the Kickstarter campaign will go toward creating additional sizes and styles, such as strapless versions or sports bras.
Overall, West and Berman said they’re happy to revolutionize a product that remains so integral to women’s lives while having loads of fun.
“It’s fun to be working on something that we can relate to,” says West. “Who gets to talk about boobs at work without HR (getting involved)?”