Black Friday has become a shopping phenomenon that extends beyond a single day. With many retailers starting their sales early in November, there’s no need to wait until the official Black Friday to start hunting for great deals. Whether you’re shopping for electronics, clothing, home goods, or other items on your holiday shopping list, these retailers offer enticing discounts and promotions to make your shopping experience even more enjoyable. So, start your holiday shopping early and make the most of these Black Friday sales!
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We found all the best early deals ahead of Black Friday 2023
Every year, Black Friday savings start earlier and last longer — we’re still weeks out from the big day, but the online deals extravaganza is already well underway. Whether you’ve been eagerly curating wish lists for months or a shiver of anxiety runs down your spine at the mere mention of Black Friday, we’re here to make your life a whole lot easier.
We’ve scoured the web and rounded up all the best early deals from reader-favorite and editor-approved brands, and we’ll be updating our list (and checking it twice) every day throughout the month. Shop the lowest prices of the year at tons of retailers, whether you’re shopping for holiday gifts or stocking up on essentials.
Our editors do the heavy lifting of deal hunting so you can shop with ease, so skip the frenzy and save your sanity. If that sounds good to you, be sure to check out all the best early Black Friday deals below.
• August: Shop period care — you can build your own box of tampons, pads and liners — and save 25% using code CNN25 at checkout.
• Aurate: From dainty necklaces to simple studs to chic statement pieces, Aurate offers an array of accessories to match anyone’s style. Treat yourself or a loved one to high-quality jewelry for less: Our readers can score an exclusive 35% off sitewide with code CNN35.
• Beauty Pie: Avoid the markups on on luxury skin care and cosmetics with a Beauty Pie subscription — and right now get $10 off your first purchase with a free trial or subscription using code CNNSENTME.
• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score 35% off your order with code CNNSALE.
• Nolah: Invest in your sleep for less with an additional $100 off already on-sale mattresses with code CNN100.
• Plufl: Save an extra $25 off the viral, as-seen-on-“Shark Tank” brand offering giant dog beds made for humans. Use code CNN25 to save on the huggable, washable, ultra-soft Plufl right now.
• Universal Standard: First-time shoppers at Universal Standard can save $100 on orders of $200 or more. Use code CNN-EXTRA100 at checkout and refresh your wardrobe with size-inclusive, on-trend fashion in sizes 00 to 40 today.
Best early Black Friday deals from major retailers
• Lowe’s: Shop limited-time savings on home improvement, outdoor furniture, grills and much more during the retailer’s monthlong event.
• Target: Save across all categories during Target’s early Black Friday sale, including deals on giftable brands like Apple, Beats, Shark and tons more. New deals go live each weekend, so be sure to check back.
Best early Black Friday tech and appliance deals
Save on laptops, TVs, home security systems and more
• Belkin: Save up to 35% off sitewide, from best-tested smart plugs to editor-approved wireless chargers and much more.
• EcoFlow: Save up to 58% on solar generators, portable power stations, solar panels, and more.
• LG: You’ll be able to save on refrigerators, laundry machines and more appliances all month long at LG.
• Samsung: Samsung is offering smartphones, TVs, monitors and more at steep discounts, so shop now.
Best early Black Friday sleep deals
Save on mattresses, sheets, weighted blankets and more
• Amerisleep: Score $450 off any mattress with code AS450, plus 30% off adjustable bed bundles, 40% off upholstered bed frames, 20% off pillows and more.
• Avocado: Get 10% off organic mattresses and bedding sitewide with code HOLIDAY.
• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score 35% off your order with code CNNSALE.
• Mattress Firm: Now through Dec. 5, get a king-size mattress for the price of a queen mattress, or a queen for the price of a twin, plus receive a free adjustable base with any qualifying purchase.
• Nectar: Take 33% off your order during this sitewide promo.
• Nolah: Invest in your sleep for less with an additional $100 off (already on-sale) mattresses with code CNN100.
• Plufl: Save an extra $25 off the viral, as-seen-on-“Shark Tank” brand offering giant dog beds made for humans. Use code CNN25 to save on the huggable, washable, ultra-soft Plufl right now.
• Tuft & Needle: Save 25% on Original and Mint mattresses, up to $800 on the Mint Hybrid, plus 10% off furniture and 15% off pillows, mattress protectors, bedding and more.
• Vaya: Get $300 off any mattress with code VAYA300, plus 15% off platform beds with code BF15.
• Zoma: Save $150 on any mattress using code WIN150, and score 20% off Sports Pillows and Body Pillows with code BFPILLOWS.
Best early Black Friday furniture deals
Save on sofas, rugs, desks and more
• Brentwood Home: Get 10% off luxurious linens and homeware sitewide with code HOLIDAY through the end of the year.
• Houzz: During this Black Friday sale, discounts run up to 80% off.
• Slumberland: In addition to low prices across the site, an additional discount of $25 off a $100 purchase is yours with code CNNF5G2HU.
Best early Black Friday home decor and office deals
Save on wall art, candles, stationery and more
• Artifact Uprising: Score 20% off holiday cards with code DISPLAYWORTHY to spread festive cheer this season.
• Ergonofis: All month long, score up to 20% off editor-approved standing desks, plus more office furniture and desk accessories sitewide, with free shipping to boot.
• Rifle Paper Co.: Shop the Early Bird Gifting Sale for up to 30% off your order of holiday-ready stationery, homeware and more.
Best early Black Friday kitchen and dining deals
Save on cookware, snacks, countertop appliances and more
• Caraway Home: Gear up for holiday cooking — or score a gift for the home chef in your life — with up to 20% off Caraway’s gorgeous cookware.
• Our Place: The stylish cookware brand is offering up to 45% off a bunch of its versatile bestsellers, including the cast-iron Always Pan, the Perfect Pot, versatile ovenware sets and more. Plus, the new Wonder Oven and Dream Cooker are seeing their first discount ever.
• Sur La Table: Save on your favorite brands — including Le Creuset, All-Clad, Staub and more — during this semiannual cookware sale. Stock your kitchen with premium cookware, and you might never feel like ordering takeout again … maybe.
Best early Black Friday clothing, shoes and accessories deals
Save on activewear, intimates, jewelry and more
• Adidas: Refresh your wardrobe with this week-long savings promo happening now.
• Aurate: From dainty necklaces to simple studs to chic statement pieces, Aurate offers an array of accessories to match anyone’s style. Treat yourself or a loved one to high-quality jewelry for less: Our readers can score an exclusive 35% off sitewide with code CNN35.
• Outerknown: Score up to 60% off past-season styles fit for your next adventure, now through Nov. 8.
• True Classic: Save up to 60% off select menswear styles.
• Universal Standard: First-time shoppers at Universal Standard can save $100 on orders of $200 or more. Use code CNN-EXTRA100 at checkout and refresh your wardrobe with size-inclusive, on-trend fashion in sizes 00 to 40 today.
Best early Black Friday beauty deals
Save on makeup, skin care, hair tools and more
• Beauty Pie: Avoid the markups on on luxury skin care and cosmetics with a Beauty Pie subscription — and right now get $10 off your first purchase with a free trial or subscription using code CNNSENTME.
• Kitsch: Score up to 40% off hair products and more during this sitewide sale at Kitsch.
• Sephora: Sephora kicked off its Holiday Savings Event with huge deals on skin care, makeup, hair care and more. Stock up on your favorites through Nov. 6.
• The Ordinary: Earning the respect of dermatologists and skin care obsessives alike, The Ordinary offers effective clinical formulations with transparent pricing and sourcing of ingredients. Save 23% sitewide and build your own bespoke routine during this rare sale that lasts all month long (except Black Friday itself).
Best early Black Friday fitness and health deals
Save on exercise equipment, bidets, oral care and more
• August: Shop period care — you can build your own box of tampons, pads and liners — and save 25% using code CNN25 at checkout.
Best early Black Friday outdoors deals
Save on grills, camping gear, apparel and more
• Yeti: Yeti coolers and drinkware are famously durable, insulated, and leakproof — and right now you can take advantage of free monogramming, perfect for a personalized gift.
Best early Black Friday pets deals
Save on treats, toys, carriers and more
• Litter Robot by Whisker: The brand behind the innovative self-emptying litter box is offering a rare sale on all bundles and more cat accessories right now.
Best early Black Friday travel deals
Save on suitcases, neck pillows, carryons and more
• Calpak: The chic luggage brand is offering new deals every day for the first two weeks of November.
• Twelve South: From compact laptop cases to cord management to charging solutions, Twelve South products enhance your tech. The brand is offering early access to select deals all month long.
When is Black Friday 2023?
This year, Black Friday falls on Nov. 24, 2023.
Black Friday is traditionally the day after Thanksgiving and marks the official start of the holiday shopping season.
When do Black Friday deals start?
Of course, over the years, Black Friday deals have become available prior to the actual event, with many retailers opening for doorbuster savings on Thanksgiving evening.
Online deals, however, often go live sooner than Black Friday too. Some retailers will have deals live on Nov. 1, and you can expect to start seeing even more major price drops on the most coveted items at top retailers starting the Monday before Black Friday, Nov. 21, and continuing through Cyber Monday on Nov. 28.
What will be on sale for Black Friday?
Look out for deals at major retailers like Amazon, Sephora, Target, Best Buy and more, along with sales at smaller brands and businesses looking to get on your radar. There will likely be a few discounts on Apple and Samsung products; smart TVs; gaming and toys; smart home products, including home security and smart lights; vacuums, including Dyson and Roomba; air fryers and other kitchen essentials; and apparel from top brands — to name just a few categories.
What are the best Black Friday deals we expect?
Most retailers haven’t officially announced specific deals, but last year we saw savings that ran the gamut from electronics and major appliances to small household items — any of which would make for the perfect gift for at least one person on your holiday list. Here’s a rundown of some of our favorite deals from last year; you can expect similar deals to appear this year.
How to find the best deals on Black Friday
It can’t hurt to bookmark the sites of your favorite retailers and check back often to see if new promos have gone live. It’s also the right time to sign up for brand newsletters, since they’re often the most direct way to find out when sales start and gain access to special subscriber promos.
And be sure to follow CNN Underscored on Facebook, Twitter and Instagram, and check the site regularly. On Black Friday (and every other day of the year) we’ll be highlighting the best deals around the clock that you won’t want to miss.