Tory Burch Is Doing Different Things

The designer’s Fall 2022 collection was, for lack of a better word…pretty cool.
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Photo: Imaxtree

There are a lot of words one could use to describe Tory Burch, most of which are similar to: timeless, classic, sophisticated, preppy. But — respectfully — “cool” is one word that hasn’t been used much when discussing the American fashion brand.

I don’t mean that in a bad way, of course. First of all, coolness is completely subjective; second, not everyone aspires to coolness. (Nor should they!) It’s just that, beginning with the Spring 2022 collection, something different started happening at Tory Burch. The designer is still building on her lexicon of American sportswear, and there’s definitely still artistic influences, but the clothes also look, for lack of a better word…pretty cool.

For Fall 2022, Burch notes that she was inspired by the women in New York City, “explored through the lends of shape, geometry, color and convertibility.” You can see how the different women Burch might have seen on the street combine together and then refract again, Dr. Strange-mirror-dimension-style. (Yes, I did spend the pandemic getting caught up on Marvel movies.) The opening look features a tracksuit jacket combined with fitted slacks and a sequined scarf — not necessarily elements you would think of together.