Release Of New Sneakers

The 3 Best Sneakers Dropping on Black Friday, and How to Buy Them

Black Friday, year after year, is one of the biggest sneaker release days for collectors, hypebeasts, and even just regular guys trying to get fresh. And this year is no different. Here, we break down the kicks that are dropping, how much they’ll run you, and where to buy them.


The Ronnie Feig x New Balance 998 “City Never Sleeps”
What it is: Sneaker kingpin Ronnie Feig collaborated with New Balance on a made-in-American 998 in a colorway that’s about as un-grandpa-ish at NBs have ever been.
Price: $220
Where to Cop:


Air Jordan 8 “Aqua”
The most buzzed about colorway of the 1993 classic makes its epic return with upgraded materials, returning it to its original glory.
Price: $190
Where to Cop: (8am), (8am)


Adidas x Pusha T EQT Running Guidance ’93 “Black Market”
The recently-crowned President of G.O.O.D. Music is back again with another Adidas collab, again teaming up with the label on the EQT Running Guidance ’93. This time around, the fishscale-detailed sneaker comes in black, and swaps out the traditional dust bag for a trash bag as a nod at Pusha T’s drug dealing past.
Price: $200
Where to Cop:, Adidas Originals stores.


Air Jordan 1 “Cyber Monday”
If you don’t manage to scoop up a pair of limited-edition kicks on Black Friday, hold out the weekend for these monochromatic Air Jordan 1s, which feature a premium leather upper. They are also one of the few Jordans we feel comfortable saying you should wear with a winter fabric suit.
Price: $160
Where to Cop: