The Power of Two.
Mercedes-Benz and Proenza Schouler have united on a journey of considered, responsible luxury design and craft. The collaboration between Mercedes-Benz and the New York-based fashion label Proenza Schouler seeks to celebrate contemporary luxury and innovative design.
Inspired by the power of iconic road trips and capturing the spirit of wanderlust, the limited-edition and gender-neutral fashion collection is modelled by Oscar-winning actress Laura Dern and her son, the 19-year-old musician Ellery Harper.
A carefully curated Capsule Collection.
Each piece from the collaboration is a study in colour and craftsmanship, reflecting the passion that both brands have for design detail. Cashmere blankets showcase the iconic Mercedes-Benz star in bespoke abstract prints, while an oversized olive-green trench coat is designed to last, and be loved.
Other highlights include blanket harness carriers made from naturally-tanned leather, a keychain featuring the signature Mercedes-Benz star and beautiful tie-dye t-shirts that are perfect for life on the road.
A responsible future in fashion.
Bettina Fetzer, Vice President of Marketing at Mercedes-Benz AG says, “With the ‘Power of Two’, both brands unite by sharing the same values in offering responsible luxury design and craft. This collaboration aims to take customers and fans on a sustainable road trip that reflects timeless design, where fashion becomes a contemporary messenger of cultural change that enhances the value of individual lifestyle.”
Committed to a future of conscious luxury design, the collection features elements such as natural tanning, recycled cashmere and sustainable tie-dye, underlining Mercedes-Benz’s dedication to responsible fashion partnerships.
Featuring the EQS by Mercedes-EQ.
Acclaimed photographer, Harley Weir, captured the series of images, showcasing the limited-edition collection and featuring the all-electric EQS by Mercedes-EQ – the perfect vehicle partner for this sustainably minded and intuitively designed collection. Read more about the EQS by Mercedes-EQ here.
The anticipated collaboration was launched on November 9th – shop the curated pieces at select stockists including Saks Fifth Avenue in New York, Selfridges in London, and available globally online at ProenzaSchouler.com.