How Matching Sets Took Over Fashion
The convenience and visual impact of sets have made the category an enduring staple among consumers and retailers alike, but current market circumstances are giving them a boost.
- Matching sets in categories from leisurewear to formalwear have surged in popularity in the last few years.
- The number of new womenswear product arrivals across retailers was up 75 percent from 2019 in 2022, according to retail intelligence firm Edited. The look is gaining steam with men too.
- Consumers like the trend’s ease and ability to create visual impact — especially on social media, while retailers appreciate that selling sets helps drive order value up.