Matching Sets Boost In Sales

Matching sets, also known as co-ords or twin sets, have been making waves in the fashion industry over the past few years. This trend involves wearing matching pieces, such as a top and bottom, in the same print, color, or fabric. This trend has taken over the fashion world .

Matching sets have taken over the fashion world for a variety of reasons. They are versatile, easy to style, comfortable, and stylish. This trend is likely to stick around for a while, as more and more people embrace the ease and fashion-forward nature of matching sets. So next time you’re looking for a new outfit.

How Matching Sets Took Over Fashion

The convenience and visual impact of sets have made the category an enduring staple among consumers and retailers alike, but current market circumstances are giving them a boost.
Retailers are leaning into matching sets.
Retailers are leaning into matching sets. (BoF Collage)


  • Matching sets in categories from leisurewear to formalwear have surged in popularity in the last few years.
  • The number of new womenswear product arrivals across retailers was up 75 percent from 2019 in 2022, according to retail intelligence firm Edited. The look is gaining steam with men too.
  • Consumers like the trend’s ease and ability to create visual impact — especially on social media, while retailers appreciate that selling sets helps drive order value up.