Kanye West Might Turn His Sunday Services Into a Clothing Brand
Jesus walks! Taking the whole Yeezus thing to its logical next step, rapper Kanye West is combining his two biggest extracurriculars — preaching and designing clothes — into one new project: Sunday Service apparel. West recently filed for a trademark on Sunday Service-branded merchandise including “clothing, dresses, footwear, headwear, jackets loungewear, scarves, shirts, socks and clothing tops,” according to TMZ. This will be the latest in a series of forays into the fashion world, following collections like Calabasas Casualwear for Adidas and his ongoing Yeezy line.
Sunday Service is the semi-formal title of West’s weekly outdoor worship sessions, combining Gospel music, Kanye West songs and good old-fashioned preaching. It’s not a concert. It’s kind of a jam session for God. In addition to the Kardashians, celebrities like Chance the Rapper, Katy Perry, Orlando Bloom, Kid Cudi, Jaden Smith and Donald Glover have all reportedly dropped by.
With the growing popularity of “cool” A-lister churches like Hillsong and the advent of the Preachers In Sneakers phenomenon (many of whom wear Yeezys, in fact), there’s something of a lifestyle emerging from the Hollywood Christian scene. West and Kim Kardashian’s baby son is even named Psalm (and yes, papers have been filed to trademark Psalm West). Jesus has been #trending for over two thousand years. You could do a lot worse when picking a brand ambassador apparently.
Per TMZ, West did a practice run at Coachella, where he hosted an Easter Sunday Service gathering and sold hoodies and socks. His choir, in matchy-matchy sweats and Yeezys, perhaps gives us a hint at what the clothing line might look like.
Honestly, anything that keeps Kanye focused on finding creative outlets instead of visiting the Oval Office is probably a good idea. And if anyone’s got the clout to redefine “church clothes,” it’s him.