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Last night, millions tuned in worldwide to watch the Kansas City Chiefs take on the San Francisco 49ers during the 2024 Super Bowl – and there were plenty of famous faces watching live in person. This year the big game was held in Las Vegas, with the stars attending a weekend full of celebratory Super Bowl parties and events.
Taylor Swift (along with friends Blake Lively, Ice Spice and Lana Del Rey) was spotted in the stands to cheer on boyfriend Travis Kelce and his victorious team, while the likes of Justin and Hailey Bieber, Kim Kardashian and Lady Gaga were also spotted in the stands.
Here, we chart all the famous faces that watched the 2024 Super Bowl in Las Vegas – and, more importantly, what they were wearing.
Taylor Swift attended the 2024 Super Bowl – watching her boyfriend Kelce go on to win the game – wearing a black crocheted Dion Lee top and crystal-embellished jeans by Area.
When it came to jewellery, Swift accessorised with layered gold necklaces; a simple gold chain, a diamond choker in rose gold and a special varsity pendant with the number ’87’ – in reference to her boyfriend’s jersey number – from Stephanie Gottlieb fine jewellery.
She also wore multiple earrings in each ear, including Vrai diamond ‘Trillion’ studs.
The actress wore an Adidas tracksuit in Kansas City red, paired with a cropped white tank, chunky gold Tiffany & Co jewellery and big blonde curls.
Ice Spice wore a fitted, high-neck Balenciaga dress with a statement necklace and black handbag.
Lana Del Rey
Singer Lana Del Rey also joined her friend for the big game, wearing a simple black v-neck top and silver jewellery.
Usher and Alicia Keys
Alicia Keys joined Usher on stage during his half-time show, with both wearing custom looks by Dolce & Gabbana.
The singer’s catsuit also had a matching red cape, covered in glittering Swarovski crystals. She accessorised her look with Tabayer jewellery.
Usher wore several custom Dolce & Gabbana looks during his performance, including this Swarovski-encrusted coat over a bomber jacket and matching trousers.
Hailey and Justin Bieber
Hailey and Justin Bieber showed their support from the sidelines. Hailey opted for a leopard-print Saint Laurent coat with jeans and showed off her new chocolatey hair shade, while Justin paired his printed Marine Serre shirt with a baseball cap.
Kendall was spotted in the stands next to Hailey wearing an oversized bomber jacket over a simple white tee.
Cynthia Erivo and Ariana Grande
Cynthia Erivo and Ariana Grande unveiled the first trailer for their film adaptation of the musical Wicked during the game, both wearing sequinned Louis Vuitton football jerseys custom made by Nicolas Ghesquière.
Gwen Stefani was seen at a Super Bowl pre-game event wearing a bold green and purple tracksuit.
Jay-Z, Blue Ivy, and Rumi
Jay-Z watched the Super Bowl with his two daughters, Blue Ivy and Rumi; all three of them wearing a different take on the varsity jacket.
Kim Kardashian was seen watching the Super Bowl in an unusually understated look.
Khloe Kardashian added oversized sunglasses to her casual Super Bowl outfit.
Lady Gaga – wearing statement-making patriotic make-up – watched the game with her boyfriend Michael Polansky. Both wore San Francisco 49ers merch.
Travis Kelce was seen arriving at the game wearing a shimmering custom suit by Amiri.
La La Anthony and Kim Kardashian
La La Anthony and Kim Kardashian attended a pre-Super Bowl party in Vegas. Both opted for daring tops with denim, while Kim finished off her look with a cowboy hat.