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Best Early Black Friday Deals to Kick Off Holiday Shopping
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The countdown to Black Friday is on! With just a few weeks until Thanksgiving, early deals are already hitting stores in preparation for the hoards that plan on celebrating this consumer-based holiday. Shop early to grab great deals on gifts and, best of all, to bypass the post-turkey day crowds that surge the stores.
When is Black Friday 2023?
Black Friday begins on November 24 at midnight for many stores, although sales can start later in the day. It typically runs through the weekend into Cyber Monday, which falls on November 27, when online deals (similar to Black Friday) go live for online steals and deals.
However, if you’ve started shopping early, you’re not alone. Trends show that many consumers start their holiday shopping before November—according to the National Retail Federation (NRF), “Almost half (46%) of consumers started their holiday shopping before November last year (2022), up from 39% in 2019, and this year is shaping up to follow the same trend.”
That may be why this year, early Black Friday sales have started as early as the first week of November.
What deals should I expect on Black Friday?
Early Black Friday deals are slowly rolling out from major retailers, offering markdowns in categories like appliances and household items, plus technology and toys, in preparation for the holiday season. As we get closer to November 24, the deals will heat up and speed up, so look for sales on laptops, gaming devices, small appliances, and kid-friendly brands like Barbie and Lego.
What kind of Black Friday deals were there last year?
Last year there were huge sales on must-have products, like the Samsung 55-inch The Frame Smart TV on Amazon, which was going for $500 off its sale price. Dyson ran Black Friday deals on cordless vacuums, Apple lowered its prices on Airpods, Mac Books, and iPads, and big box stores like Target and Walmart slashed prices on nearly everything from tech to toys, apparel, and appliances in anticipation of the season.
How to get a good deal on Black Friday
If you’re searching for a specific product, there are ways to keep tabs on all the Black Friday offerings without getting totally overwhelmed. Sign up for emails from stores you love, set Google alerts for brands and stores you shop at, search by model number on electronics, and pay attention to your junk mail or promotions folder in your inbox, just in case sale announcements end up misfiled.
Our top early Black Friday picks
Early Black Friday tech deals
Early Black Friday tech site wide sales
If you’re in the market for a new TV, you can buy one for up to $2,000 off the original price. Spend all that money you saved on somewhere safe to keep the remote.
Samsung
Starting on 11/7 online and 11/10 in stores, Walmart is unleashing its ultimate Black Friday deals early, so you don’t have to get in line the day after Thanksgiving for its amazing tech bargains, like $50 off Apple watches or up to $380 off a wide selection of smartphones.
Walmart
The retailer is rolling out details on an almost daily basis from now until Black Friday on their Holiday Deals page. Some highlights: Make your home so much smarter with an Echo Show 5 (on sale for up to 56% off), get headphones for up to 50% off, and save on Fitbits.
Amazon
Laptops and monitors are all on markdown (up to 30% off or more) for this early Black Friday sale.
Dell
Select early Black Friday tech deals
LG 48″ Class A2 Series OLED 4K UHD Smart webOS TV
Pick up a great smart television for $750 off at Best Buy.
LG – 48″ Class A2 Series OLED 4K UHD Smart webOS TV
These AirPods (not to be confused with Air Buds, although that would admittedly be awesome, too) are definitely on your teenager’s wish list for the holidays. Grab them before early Black Friday sales end, now just $99.
Apple AirPods (2nd Generation) Wireless Ear Buds, Bluetooth Headphones with Lightning Charging Case Included, Over 24 Hours of Battery Life, Effortless Setup for iPhone
Amazon Fire TV 50″ 4-Series 4K UHD smart TV
Save 31% on a 50-inch smart television with this deal from Amazon, which brings the price down to $309.99 (normally $449).
Amazon Fire TV 50″ 4-Series 4K UHD smart TV, stream live TV without cable
PlayStation 5 Disc Console with Marvel’s Spider-Man 2 Bundle
PlayStations are a perennial favorite gift, and starting November 8, Walmart will have this bundle for $499 (normally $549).
PlayStation 5 Disc Console – Marvel s Spider-Man 2 Bundle
Early Black Friday fashion deals
Early Black Friday fashion site wide deals
This eco-friendly brand is jumping on the early Black Friday bandwagon with markdowns on some of its most awesome items, like $23 sweatshirts and $25 organic cotton waffle teas. Find shoes, jeans, dresses, pants, and more, all under $100.
Everlane
Start celebrating early with Universal Standard’s sale prices. The more you spend, the more you save: Get 15% off every $100 worth of merchandise or an extra 25% after you spend $175. Plus, extra savings on holiday dresses, tops, tees, and more.
Universal Standard
Go bananas when you get 40% off seasonal apparel during this early “holiday preview” sale.
Banana Republic
Everything you need for your baby, toddler, and other young children to keep them warm and snuggly (and festive) this holiday season. OshKosh is offering a “12 Days of Black Friday Deals” sale early this year, with markdowns of 50% to 60% off.
OshKosh
If you have kids who need fleece (or anything else), this is the sale for you. Carter’s is also offering 12 Days of Deals for Black Friday.
Carter’s
Starting on 11/7 online and 11/10 in stores, Walmart is celebrating Black Friday with early deals on all kinds of clothing, from winter boots to warm fleece for men, women, and kids.
Walmart
This retailer always seems to have a sale going on, but early Black Friday promises deals starting at $6.
Old Navy
The holidays are already happening over at Macy’s during its Holiday Sale (November 6-11), where you can stock up on sparkles (jewelry is up to 60% off), style (men’s designer suits are also up to 60% off), and shoes (grab those new winter boots and other footwear for up to 30% off listed prices.
Macy’s
Run, don’t walk to this early limited holiday sale (11/8-11/13, with some categories extended). Take up to 40% off the Designer Clearance racks, up to 30% off sweaters, boots, and dresses, and 25% off coats to keep you stylish and warm.
Nordstrom
Select early Black Friday fashion deals
High-Waisted Button-Fly Slouchy Straight Cropped Non-Stretch Jeans for Women
Update your denim with one of Old Navy’s early Black Friday doorbusters—seriously marked down jeans. This pair is $13.97, normally $49.99.
High-Waisted Button-Fly Slouchy Straight Cropped Non-Stretch Jeans for Women
Universal Standard Carefree Hoodie Sweatshirt Dress
This dress is made for a post-Thanksgiving stroll with soft, lightweight material, deep pockets, and a stylish hood. Casual, cozy, and cute, the mineral green shade with striped cuffs is a particularly festive color. Best of all, it’s 46% off.
Universal Standard Carefree Hoodie Sweatshirt Dress
Everlane The Organic Cotton Waffle Tee
Made from organic cotton and offered in seven colors, this waffle tee makes a great winter base layer or can be worn independently. Stylish, comfortable, and while supplies last, only $25.
Women’s Organic Cotton Waffle T-Shirt by Everlane in Slate Grey, Size XXS
Hanukkah 100% Snug Fit Cotton Pajamas
Carter’s has $24 holiday PJs for the whole family to keep the celebrations going all winter long.
Adult 2-Piece Hanukkah 100% Snug Fit Cotton Pajamas
Popular leisure footwear brand Crocs for men and women are on sale for $39.99 but will be $24.99 on November 8, 2023, when Walmart’s early Black Friday deals heat up. These slide-on style clogs will keep your feet comfortable when you are standing on shopping lines.
Crocs Men’s and Women’s Unisex Baya Marbled Clogs
Classic aviator polarized sunglasses are always in style for men and women. Whether you are on the slopes or getting some post-holiday sun, you’ll be happy you gifted yourself these Ray Bans pilots for $111.83 versus the original price of over $200.
Ray Ban Aviator Classic Polarized Black Pilot Unisex Sunglasses
Early Black Friday beauty sitewide deals
Early Black Friday deals have arrived at Kohl’s—and that includes their Sephora store. You’ll see up to 40% off select skincare, makeup, and fragrance products.
Kohl’s
In the weeks leading up to Black Friday, Ulta is taking up to 40% off select hair and beauty products. From November 5-11, you’ll see 40% off select hair care, including tools and brushes. From November 12-18, you’ll get 30% off select fragrances, and deals on the Ulta beauty line of beauty and bath products.
Ulta Beauty
This Holiday Sale has select name-brand cosmetics and skincare for 15% off of original prices. Bobbi Brown’s Vitamin Enriched Face Base Primer Moisturizer Duo with Vitamin C + Hyaluronic Acid is only $95 (marked down from $134) and a trio of MAC lipsticks are $25 right now.
Macy’s
Select early Black Friday beauty deals
One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush
For $30 off its original price at Ulta, this combination hair tool (now only $44.99) will help your hair stay sleek and stylish even during the busiest of holiday seasons.
Revlon One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush
Platinum+ Styler 1” Flat Iron
A three-time winner of the Allure Best of Beauty Award, this high-end flat iron isn’t cheap, but it is marked down by $83.70, making it $195.30 during Ulta Beauty’s Black Friday sale.
Ghd Platinum+ Styler 1” Flat Iron
SMART-X Dryer And Diffuser Set
Pay nearly $100 off its original asking price of $329.00 (now $230) at Ulta for this technologically advanced Smart dryer that will dry and style your locks 75% faster than its competitors, with more air and less heat to help keep your hair healthy.
Bio Ionic SMART-X Dryer And Diffuser Set
Too Faced Better Than Chocolate Eyeshadow Palette
The holidays are a time to shine, and your eyes will never look brighter with this collection of shadows in various metallics, mattes, and shimmers. The regular price for this set is $54, but during Kohl’s Black Friday sale, it’s yours for $24.
Too Faced Better Than Chocolate Eyeshadow Palette, Multicolor
Kate Somerville KateCeuticals Total Repair Cream
Winter can wreak havoc on your skin, but yours will stay soft and smooth with this cruelty-free total repair cream formulated with Peptides that help reduce loss of firmness, aid in dryness, and diminish fine lines and wrinkles. The best news? It is only $70, 50% off its regular price of $140 at Kohl’s.
Kate Somerville KateCeuticals Total Repair Cream, Size: 1 FL Oz, Multicolor
Early Black Friday appliance deals
Early Black Friday appliance site wide deals
Small appliances like coffee makers and stand mixers are all on sale now, along with many other home furnishings, all up to 70% off.
Wayfair
Early access to these Black Friday sales is on, and you can enjoy these small appliances with an even smaller price tag, now 40% off.
Kohl’s
Hungry for a deal? Save up to $500 off kitchen bundles from LG, GE, and Samsung.
Home Depot
Bespoke smart fridges are just a small part of this retailer’s early Black Friday deals, along with electric ovens and more, all for hundreds (and some items for over $1,000) off original pricing.
Bespoke smart fridge
Select early Black Friday appliance deals
Samsung Bespoke 4-Door Flex™ Refrigerator with Family Hub
This beautiful, smart home appliance has Amazon’s Alexa voice assistant already built in, plus it can connect and act in concert with your Nest thermostat and other Samsung appliances. The Family Hub allows you to connect to your fridge (yes, your fridge) via your phone to see what’s on hand for dinner. Roomy and stylish, with a built-in beverage center and dual auto ice maker, you can save up to $1,600 during this Black Friday sale season.
Samsung Bespoke 4-Door Flex™ Refrigerator with Family Hub
Cuisinart 12 Speed 5.5 Quart Stand Mixer
Get a jump on all your holiday baking and save money on this colorful (and affordable, with 46% off the original price) Cuisinart stand mixer for $250 at Wayfair. We love that it comes in 13 color choices, with a power outlet that allows you to add Cuisinart accessories, like a pasta maker or ice cream churn, to the mixer.
Cuisinart 12 Speed 5.5 Quart Stand Mixer
PowerXL Vortex Pro 8-qt. Air Fryer
This air fryer is going for under $60 during Kohl’s early access Black Friday sale, which means you can enjoy healthier “fried” food during the holidays. We love its eight-quart basket that can help you feed a crowd.
PowerXL Vortex Pro 8-qt. Air Fryer, Black, 8 QT
Early Black Friday mattress deals
Early Black Friday mattress site wide deals
Get 20% off items sitewide, plus two free dream pillows when you buy a mattress during this Black Friday sale.
Helix
Get 40% off all these luxury mattresses when you shop the early Black Friday sale–prices start at around $799 for hybrids and $749 for memory foam models. Don’t sleep on this deal!
DreamCloud
Are you lying down? You can now get up to 75% off clearance products at Casper.
Casper
This brand is holding an early-access Black Friday sale with 35% off sitewide. It’s like a dream come true!
Nolah Sleep
Select early Black Friday mattress deals
This hybrid, high-end mattress is going for $1,624 (marked down from $2,499) during this early Black Friday Sale. Its targeted back support and responsive pressure relief should help you get a good night’s rest, whatever stress the holidays bring this year.
Nolah Evolution 15” Mattress
Marked down by 40%, this hybrid mattress will help you get a restful night’s sleep no matter how hectic the family visits get, thanks to its breathable cashmere (yes, it is so soft!) top quilted with foam, pressure-relieving gel memory foam, and innerspring coils.
DreamCloud Hybrid Mattress
This award-winning kids’ mattress by Helix will send them off to dreamland in comfort, and because it’s marked down by 20%, it won’t cause financial nightmares for their parents.
Early Black Friday furniture deals
Early Black Friday furniture site wide deals
Save up to 50% off in-stock couches, chairs, and more during Burrow’s early Black Friday sale, and you’ll have plenty of places to seat your guests this holiday season.
Burrow
This early Black Friday sale offers 50% off of bedroom furniture and living room seating. Take 45% off kitchen and dining room essentials for seating and eating, too. Most everything on this already affordable website is marked down for the season.
Wayfair
Comfortable, stylish, and machine-washable, LoveSac’s modular seating may be just what you need to upgrade your living room—and during their early Black Friday sale, you’ll save up to 35% off.
LoveSac
Select early Black Friday furniture deals
Wayfair Geo 84″ Vegan Leather Sofa
This stylish and cruelty-free, vegan leather sofa from AllModern is now under $1,000 (41% off its original price), thanks to Wayfair’s early Black Friday sale.
Wayfair Geo 84″ Vegan Leather Sofa
Generously sized and wrapped in sumptuous velvet, this couch is now 15% down from its original pricing, making this the perfect time to upgrade your sofa.
Burrow Modular Nomad Velvet King Sofa in Midnight, Walnut Legs | 35″ L x 111″ W x 33″ H
LoveSac The BigOne Bundle: Squattoman & Room for Two Footsac
This bundle of comfort made for two is marked down by over $600, so you can set up a soft spot for lounging by the fire with your favorite friend or family member.
LoveSac The BigOne Bundle: Squattoman & Room for Two Footsac
Early Black Friday travel deals
Early Black Friday travel site wide deals
If you love to travel, Expedia is offering an early Black Friday deal of 30% off or more when you become a One Key member. When you do, you’ll save on select hotels in Miami Beach, New York City, and Punta Cana, just to name a few hot destinations, if you book by November 29, 2023. If you needed an excuse to duck your family with a last-minute vacation, look no further.
Expedia
When you’re ready to pack your bags, these are the ones you’ll want to grab, and they’re all 45% off during this early Black Friday sale.
Lo & Sons
Enjoy 15% off luggage and accessories as Calpak counts down its early Black Friday sale.
Calpak
But we’re not done with luggage yet! This stylish brand is now offering 30% off.
Monos
Early Black Friday travel select deals
Pick up the perfect durable, versatile weekender duffle bag for 45% off its original price. Choose between recycled poly and eco-friendly canvas in a range of colors in sizes small or large.
The Catalina Deluxe – Eco Friendly Canvas – Midnight Ash
Calpak Luka Soft-Sided Carry-On Luggage
Make sure everything fits in your overhead bin when you head home to see family and friends during your winter break with this soft-sided carry-on that’s $40 off.
CALPAK Luka Soft-Sided Carry-On Luggage in Chocolate | 20″
Sleek, stylish, and on-sale, this carry-on is offered in colors inspired by NYC’s Magnolia Bakery; yes, you can buy this award-winning carry-on inspired by cupcake colors. You’ll definitely have sugar plums dancing in your head with these shades.
Monos Best Carry-On Suitcase
Sport and leisure deals
Early Black Friday sport and leisure site wide deals
Winter is a great time to focus on getting into shape, and these discounts of up to $200 on a small space-friendly rowing machine can make it easier on your wallet (the will power’s up to you).
Hydrow Wave Rower
If you can’t afford a Peloton, try this stationary bike out for $220.
Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)
Everything you need to build the perfect weight room this winter: Weights, benches, resistance bands, and more are all marked down.
Titan Fitness
From November 7-11, Nike Members will be able to save an extra 25% off select styles of shoes and more with code FLASH at checkout so that you can put those new Air Jordans under the tree.
Nike
Select early Black Friday sport and leisure deals
Kettlebell workouts are still going strong, and now you can pick and choose the ones you want for up to 10% off at Titan Fitness
KG Cast Iron Kettlebells
This rower Hydrow (now $200) is a good-looking machine with a sleek design that works for small spaces, thanks to its ability to be stored upright. Enjoy the waves and water from the comfort of your living room with 4,000 immersive workouts, using its 16-inch display to inspire while you perspire. It’s available in fun colors, too, like a bright oceanic blue and sunset orange.
Hydrow Wave Rower
Sunny Health & Fitness Stationary Indoor Cycling Exercise Bike – SF-B1001/S
Skip the pricey stand-up bike and check off your New Year’s resolutions to keep your heart healthy and your legs strong. Now 30% off.
Sunny Health & Fitness Spin Bike Indoor Cycling Exercise Spinning Bike, silver (SF-B1001S)
Early Black Friday pet supply deals
Black Friday pet site wide deals
Pick up everything you need for your pets, from pups to parrots, during Petco’s early Black Friday deals. Take 30% off dog beds, enjoy markdowns on pet food, and get huge discounts on cold-weather gear like sweaters and raincoats for your fur babies for under $20.
everything you need for your pets
Early Black Friday children’s toys deals
Early Black Friday children’s toys site wide deals
Popular children’s toy brands like Barbie, Lego, Parker Brothers games, and more are marked down up to 30% starting online on 11/8 at 3 p.m. and in-stores starting at 6 a.m. on 11/10.
Popular children’s toy brands
Toys for tots to tweens like Mr. Potato Head, Barbie, Disney toys, and brainteaser puzzles are all marked down during Kohl’s early access sale.
Toys for tots to tweens
Select Early Black Friday children’s toys deals
Barbie The Movie Collectible Doll, Margot Robbie as Barbie in Pink Gingham Dress
If they love Barbie, this trending holiday gift is sure to delight your kiddo this season. This special collector’s edition from the movie is just one of the toys marked down to $43 at Walmart for Black Friday.
Barbie The Movie Collectible Doll Margot Robbie as Barbie in Pink Gingham Dress
Color Cloud 1000-piece Premium Craft Case
If your kid loves crafting, this set is 50% off its original price at Kohl’s and packed with everything they need to design colorful creations and keep small hands busy during the holidays.
Color Cloud 1000-piece Premium Craft Case, Multicolor
Little Live Pets My Puppy’s Home Interactive Puppy and Kennel
If your young kid wants a pet, this one (now $10 off at Walmart) can live in their room, and you won’t have to worry about taking it out for a walk in the snow. With 25 sounds and reactions, this puppy may be a great placeholder until the real one comes along.
Little Live Pets My Puppy s Home Interactive Puppy and Kennel 25+ Sounds and Reactions Ages 5+
Early Black Friday holiday deals
Early Black Friday site wide holiday deals
The popular homemade-but-by-someone-actually-good-at-crafting site is offering 25% off early holiday deals until November 19, 2023. Get prepped for December, even before Thanksgiving.
Early Holiday Deals
Pick up holiday ornaments and matching PJs for the whole family during this early Black Friday sale, which offers 25% off all products sitewide. And stay tuned for new deals offering up to 40% off each week.
Holiday ornaments and matching PJs
If you haven’t printed your holiday card yet, take advantage of 55% off all orders when you use the code JOLLYSTE55 during check-out. Plus, if you hurry, Snapfish is offering 75% off custom cards until 11/12 with the code JOLLYC75.
Snapfish
Early Black Friday select holiday deals
Cuddle up under a luxuriously soft lambswool throw with fringe or gift it to your favorite cousin. At 40% off, you may want to buy one for them and one for you.
Luxe Lambswool Throw – Toast
Be festive and practical at the same time, with these cheerful tea towels you can hang in the kitchen during the holidays. Choose from whimsical winter dogs or a traditional holly design, both for 25% off its usual $24 purchase price. These all-cotton tea towels would make great stocking stuffers, too.
Holiday Tea Towels
Wooden Christmas Advent Calendar, Light Up Table
This hand-carved Wooden Advent Calendar from Etsy can be easily backlit to create a glowing holiday scene reminiscent of a European village in the wintertime. Tiny drawers can hide treats as you count down until Christmas, but the biggest treat is that it’s 25% off for a limited time.
Wooden Christmas Advent Calendar, Light Up Table
Where to find early Black Friday deals
If you’re looking for early Black Friday deals, you can find plenty of them both online and in stores. Check larger retailers like Home Depot, Walmart, Amazon, and Best Buy, and don’t forget your local mom-and-pop shops that might be holding sales early. You can find early Black Friday deals all around, so if you know your wish list, it doesn’t hurt to check out your favorite brands and shops beforehand.
What is a Black Friday Sale?
A Black Friday sale is traditionally when retailers offer considerable discounts on popular products. Black Friday sales used to start at midnight after Thanksgiving and run often until December 24 of that year. In today’s saturated market, Black Friday sales may start for some retailers in the last week of October and continue through December.
Why is it called Black Friday?
This colloquial term for what some retailers consider the biggest shopping day of the year, the day after Thanksgiving, heralds the start of the winter holiday season centered, for many, around gift giving. There are many theories and myths about why the Friday after Thanksgiving got its name. Probably most popular among them is that companies operating in the red prior to the day would be back in the black once holiday shopping got underway.
Historians, however, note that “Black Friday” comes from Philadelphia, where the Army-Navy football game was played in the 1950s-1970s, the Friday after Thanksgiving. The crowds arriving for the game were colossal, and the police who patrolled and corralled the crowds called it “Black Friday.” Still, the retailers in Philadelphia benefitted from the consumer traffic who, before and after the game, indulged in holiday shopping in the city, also eventually referring to the day as “Black Friday.”
By the 1980s, the name had stuck in the public’s imagination as the start of retail shopping, and has been around ever since.
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