In a groundbreaking move that signals a seismic shift in the fashion industry, SKIMS, the innovative shapewear brand founded by Kim Kardashian West, has launched its highly anticipated men’s collection with an electrifying All-Star campaign coinciding with March Madness. As the world of sports converges with the realm of fashion, SKIMS boldly enters the men’s market, disrupting traditional notions of masculinity and redefining the boundaries of inclusive apparel.
SKIMS Reveals Men’s All-Star Campaign for March Madness
Starring some of the top college basketball players, including Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas) and more.
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After dropping off its first made-for-TV commercial, Kim Kardashian’s SKIMS has returned with a men’s March All-Star campaign, starring six college basketball players set to shake the court during the NCAA basketball tournament this month. The sartorial delivery, which centers the solutions-oriented brand’s performance-ready Terry collection, fronts Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky) and Paxson Wojcik (UNC).
“March is the most exciting and unpredictable month in college basketball, and millions of fans are tapped into the news, players, and games now more than ever,” said SKIM co-founder and CEO Jens Grede. “Expanding upon our partnership with the NBA and establishing a SKIMS March All-Star team for college players is an unexpected yet timely approach to further connect with the next generation of basketball fans.”
The campaign marks SKIMS’ latest move into the sports domain. After launching its menswear division in October of last year with a campaign starring NBA All-Star Shai Gilgeous-Alexander (as well as Neymar Jr. and Nick Bosa), SKIMS became the official underwear sponsor of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball. In the months following, the brand put out a holiday campaign starring Kansas City Chiefs quarterback Patrick Mahomes and his family.
The SKIMS Men’s Terry collection will launch with five loungewear styles and four colorways: “Military,” “Oxide,” “Oxblood” and “Washed Obsidian.” The line will be available to shop on the brand’s webstore beginning March 21 at 9 a.m. PT. Take a look at the range in the March All-Star campaign above.
