Prada Agrees To Buy Fashion Rival Versace

In a landmark move reshaping the Italian luxury fashion landscape, Prada Group has agreed to acquire Versace from Capri Holdings for €1.25 billion ($1.38 billion).ETBrandEquity.com+11The Guardian+11AP News+11

Prada agrees to buy rival fashion house Versace in a deal valued at $1.4 billion

From https://www.nbcnews.com/

Prada said the addition of Versace’s “highly recognizable aesthetic … constitutes a strongly complementary addition” to its portfolio.
Italy Economy

A Prada store in Milan, Italy in 2021.Jakub Porzyck / NurPhoto via Getty Images file

The Prada Group announced a deal Thursday to buy Italy’s Versace from the U.S. luxury group Capri Holdings under terms that value the fashion house at 1.25 billion euros ($1.4 billion).

Prada said the addition of Versace’s “highly recognizable aesthetic … constitutes a strongly complementary addition” to its portfolio, which includes the Prada and Miu Miu fashion brands. It said Milan-based Versace offered “significant untapped growth potential.’’

The final value of the deal will be adjusted at closing, which is expected in the second half of the year. It will be funded by 1.5 billion euros in new debt and has been approved by the Prada and Capri Holdings board of directors.

“Versace will maintain its creative DNA and cultural authenticity, while benefitting from the full strength of the Group’s considerable consolidated platform, including industrial capabilities, retail execution and operational expertise,’’ Prada said in a statement.

Versace, founded in 1978 by the late Gianni Versace, has been owned since 2018 by Capri Holdings, which includes Michael Kors and Jimmy Choo.

Capri Holdings paid $2 billion for Versace, but had been struggling in the recent era of “quiet luxury’’ to position the stalwart of Italian fashion with its sexy silhouettes and loud patterns.

Last month, Capri Holdings named Dario Vitale as creative director to replace Donatella Versace, who assumed the role after her brother’s 1997 murder. Vitale came from Miu Miu, the stunningly successful youth-driven brand in the Prada Group.

Versace was given the new role of chief brand ambassador in the shakeup, which was widely viewed as setting the scene for the long-rumored Prada sale. Miuccia Prada acknowledged the group’s interest on the sidelines of Milan Fashion Week in February.

Kanwal Nijjar Sodhi

Kanwal Sodhi am The Creator Editor of ReviewFitHealth.com.

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