This collaboration underscores a broader trend in marketing where brands and celebrities explore unconventional partnerships to capture consumer interest. Hellmann’s and Levis are not just creating a product; they are crafting an experience that pushes boundaries and stimulates conversation. As consumers, we’re invited to consider the ways in which our favorite brands and personalities can surprise and delight us in new and unexpected ways.
In conclusion, Hellmann’s Mayonnaise and Will Levis’ venture into parfum de mayonnaise is a testament to the power of creativity and collaboration. Will Levis No. 8 is more than just a fragrance; it is a celebration of innovation, a bold statement in the world of both culinary arts and personal style. Whether you’re a die-hard Hellmann’s fan, a follower of Levis’ career, or simply intrigued by this novel concept, Will Levis No. 8 promises to be an olfactory adventure like no other.
Hellmann’s Mayonnaise Partners with Condiment Icon and Star Quarterback Will Levis to Create Will Levis No. 8, the First-Ever Parfum de Mayonnaise
Following his Lifetime Supply of Mayonnaise deal last summer, Will Levis is bringing his love for Hellmann’s to new senses with a limited-edition fragrance.
ENGLEWOOD CLIFFS, N.J., Aug. 13, 2024 /PRNewswire/ — See mayo, taste mayo, smell mayo. Today, Hellmann’s® Mayonnaise is releasing the world’s first parfum de mayonnaise, Will Levis No. 8, in partnership with condiment icon and star quarterback, Will Levis. The fragrance was crafted to harness the tantalizing scent of the world’s most alluring condiment – mayonnaise. Developed to exude an aura of greatness, the curated scent helps football fans feel and smell ready for game day (and every day!).
Beginning today and just in time for the start of football season, mayo lovers and football fans can purchase the fragrance for $8*, while supplies last – at willlevisnumber8.com. The star quarterback’s signature scent is encased in a sleek, 30mL, Hellmann’s-blue bottle and perfectly captures the irresistibly rich and creamy essence of Hellmann’s® Mayonnaise. Tailgaters, football fans and mayo lovers alike can expect bold, savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.
“With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness.” said Will Levis. “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It’s transformative. I’ve eaten mayo, drank mayo, and now I can smell like mayo.”
Following the Lifetime Supply of Mayonnaise deal last summer and entering his second year of partnership with Hellmann’s, Levis is continuing to elevate his passion for mayonnaise to the next level with Will Levis No. 8. Fans everywhere can now bask in the essence of the #1 selling mayonnaise brand in the U.S.
“We’re the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” said Chris Symmes, Head of Marketing, Dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
To stay updated on Will Levis No. 8 availability, follow @hellmannsmayonnaise on Instagram.
*Excluding applicable taxes and shipping. Must be based in the U.S. and shipping to a U.S. address.
Media Contact:
Cortney Haygood | Edelman
cortney.haygood@edelman.com
About Hellmann’s
Hellmann’s is committed to helping people enjoy great tasting good for the simple pleasure it is, without worry or waste. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. Hellmann’s believes in the power of taste, because when food tastes good, less of it gets wasted. This belief has driven Hellmann’s to be a force for positive behavior change around household food waste. Hellmann’s partnered with experts to conduct one of the longest and largest consumer behavior studies on household food waste working with 2,000 families in the US and Canada gathering insights to help consumers better use the food they already have at home and to waste less. Hellmann’s will continue to champion household food waste reduction through its “Make Taste Not Waste” campaigns, inspiring people to turn their left-behinds into easy, tasty meals. The past year alone, Hellmann’s has been able to inspire more than 200 million people across the US, Canada and the UK.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry’s, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com.
SOURCE Hellmann’s
