Despite many of us never getting anywhere near the celebrity adorned front rows of designer shows, the event provides some insight about what we will be wearing next season – and more importantly what to invest in now.

The British Fashion Council (BFC), who organise the event, announced a shake up of events, moving the official show space of LFW and London Collections (the men’s equivalent) to its new home at The Store Studios, in central London.

The London Fashion Week Festival, formerly London Fashion Weekend, is also changing and will give the public an opportunity to celebrate fashion over a period of ten days during the shows.

The city-wide events will allow shoppers direct access to designers, industry insiders and influencers.

The main focus of the festival is a ticketed event, hosted at The Store Studios, 180 Strand, in central London, where designers and their teams host curated pop-up shops, from over 150 international and British brands.

The shake up marks a change in tides in recent years, with more high-end designers and high street retailers offering innovative ways to get shoppers more involved.

Last season Topshop announced a runway to retail collection that could be bought moments after the show and M&S also unveiled their ‘buy now’ business model. High-end design house Burberry has also pioneered the buy-it-now trend.

Caroline Rush CBE, Chief Executive British Fashion Council commented: “There is an increasingly big appetite from both brands and public to open up our industry to a wider audience. We saw this in September with the see-now-buy-now collections.

“London Fashion Week Festival is a natural continuation of the increasingly popular London Fashion Weekend.”

For those hoping to sort out tickets to LFW shows and events or blag their way into an after party or two, we’ve got your definitive guide to all this fashion week related below.

When is this London Fashion Week?

The next fashion week in London takes place from 17th to 21st February 2017. The British Fashion Council (BFC) presides over all the organisation of the week-long shows and events.

Where will it be hosted?

The main hub of actions on the official schedule will take place at these venues in central London:

• BFC SHOW SPACE – The Store Studios, 180 Strand, London, WC2R 1EA
• BFC PRESENTATION SPACE – The Store Studios, 180 Strand, London, WC2R 1EA
• TOPSHOP SHOW SPACE – Tate Modern Turbine Hall, Bankside, London SE1 9TG
• THE PAINTING ROOMS PRESENTATIONS – Hosted by The Royal Society of Arts, Durham House Street, London WC2H 6HG
• ON | OFF – Oxo Tower Wharf, ​Bargehouse Street, South Bank, London SE1 9PH

Show schedule

Here is our run down of the key shows worth catching on live stream.

Saturday 18th February

• 11am Fashion East – showcasing the up and coming British design talent and ones to watch.
• 4pm – the designer boasts Alexa Chung, Rihanna and even Ms Kim Kardashian West as celebrity fans. So, it’s worth catching one of the UK’s most avant-garde design talents runway collection to get a steer on some of the edgy catwalk trends for the season ahead.

Sunday 19th February

• 10am Anya Hindmarch – as the the queen of bags, Hindmarch’s shows are unashamedly playful and full of creative panache.

• 2pm Topshop Unique – a good one for a bit of celeb spotting, expect big name models strutting their stuff and you’ll even be able to shop items from the collection online too.
• 7pm Mary Katrantzou- a favourite of former First Lady Michelle Obama, the Greek designer has taken the fashion world by storm since launching her brand in 2008.

Monday 20th February

• 11am ERDEM – this designer has been worn by the likes of Kate Middleton, Sienna Miller and even Ms Vogue herself, Anna Wintour. You’ll no doubt see the designer’s influence all over the high street next season.
• 7.30pm Burberry – another celebrity magnet for those who are as interested in the FROW as they are the catwalk.

You can check the full show schedule for London Fashion Week here.

What events can I go to?

From 23rd to 26th February the BFC will host The London Fashion Week Festival – a series of Fashion Week events open to the public.

Along with giant screens to catch all the shows, there will also be workshops, beauty treatments and live demos from top brands like Maybelline New York.

Can I get tickets?

Yes you can. Book tickets to selected events here from Ticketmaster or via the official website. The tiered tickets are priced from £20 to £200 depending on how much you want to see and do.

For full details visit The London Fashion Week Festival.

Which designers will be showing?

Big British labels like Burberry will be there, as will Mary Katrantzou, , Erdem and Christopher Kane.

Versace’s sister label Versus and MM6 Maison Margiela will once again join the schedule this season too.

Rising fashion stars featured in the Topshop supported NEWGEN line up include Molly Goddard, Faustine Steinmetz and Sadie Williams.

The NEWGEN platform offers support and guidance to new designers, helping them put on shows each season. Former NEWGEN alumni include Alexander McQueen, Christopher Kane and Roksanda Ilincic.