Lipstick runs on its own cycle for the “color of the season,” and the top trending lipstick shades for this fall and winter are all about bold expression. Runways and red carpets are pointing us to the same five shades for the upcoming season, and there are some pleasant surprises in the mix.

Whether you’re one to make a statement with your makeup or you’re a minimalist testing the waters, lipstick is a great part of your routine to experiment with. Unlike other bold makeup looks, like graphic eyeliner, it doesn’t take too much skill or practice to make a strong statement with your lips. That’s all the more reason to swipe on a new shade this fall, and see how it feels.

The trendiest lipstick shades right now are intense, unexpected, and intentional. While they share those characteristics, they also have some serious range, so there’s at least one for you in the mix. When shopping around for a new shade, think about the mood and energy you want to convey with your look. Lipstick, after all, isn’t just part of your makeup: It’s part of your style.

Something else our top shade picks have in common? They’re capable of transforming your entire look in seconds. This year, we’re channeling strength, sophistication, and a touch of boldness. Take some inspiration from the five shades ahead, and read on for tips on how to wear them.

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Charlotte Tilbury Matte Revolution Hydrating Lipstick

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$35

Sephora

Merit Signature Lip Lightweight Lipstick in Equestrian

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$26

Sephora

Charlotte Tilbury Matte Revolution Lipstick

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$35

Amazon

MAC MACximal Silky Matte Lipstick in Sin

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$25 $15 (40% off)

Nordstrom

Clinique Almost Lipstick in Black Honey

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$25

Clinique

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5 / 8

Deep burgundy

A few steps moodier than a classic red, burgundy is one of the most sophisticated and defined shades of the season. Burgundy nails are always on trend for fall, so why not match your lip? This color adds depth, elegance, and just the right amount of drama to your makeup look. If you’re looking for a blend of intensity and subtlety, burgundy is your winner.

At Paris Fashion Week, houses Dior and Givenchy presented burgundy satin lips with an otherwise fresh and natural makeup look. Although this lipstick shade works especially well with evening looks, it can also work for everyday with the right balance.

Instagram @shari.mua

Charlotte Tilbury Matte Revolution Hydrating Lipstick

$35

Sephora

Courtesy of brand

Guerlain Rouge G Customizable Velvet Lipstick

$42

Nordstrom

Cocoa brown

Nostalgia for the ’90s is still alive and well, and cocoa-brown lips are here to prove it. This fall, however, we’re seeing the color less in nostalgic matte looks and more in creamy finishes, paired with a slight sheen. It’s a versatile shade that flatters lots of different skin tones, adds warmth to your look, and can go casual or formal. Celebrities like Jenna Ortega have made a compelling case for the shade on recent red carpets.

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Courtesy of brand

MAC Frost Lipstick in O

$23

Mac

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Merit Signature Lip Lightweight Lipstick in Equestrian

$26

Sephora

Cool pink-nude

Nude lipstick is always in style in some variation—which is why we have to get specific about the trending tones. Appropriately for fall, we’re moving into cooler territory. Pinky-nude tones are everywhere, but be on the look out for shades with a touch of gray to add depth and elegance. Since this lipstick shade isn’t quite so bold on its own, it’s the perfect one to reach for when you’re opting for darker eye makeup.

Getty Images

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MAC Cosmetics Frost Lipstick

$23

Mac Cosmetics

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Charlotte Tilbury Matte Revolution Lipstick

$35

Amazon

Plum

Think of plum lipstick as burgundy’s edgy older sister. This shade brings the high-contrast impact, but leans further away from a true red with its violet undertones. The result? Modern, mysterious, and eye-catching glam. Although this shade has a super-specific look, you’d be surprised by how versatile it is; it flatters both dark and fair skin tones.

Instagram: @nikki_makeup

MAC MACximal Silky Matte Lipstick in Sin

$25 $15 (40% off)

Nordstrom

Tom Ford Lip Color Lipstick

$62

Nordstrom

Luminous black

It’s hard to get bolder than black lipstick—but don’t knock this goth staple it ’til you’ve tried it. Spooky season is the perfect excuse to experiment with a dramatic black lip, and you just might love it enough to take it with you into the winter. If an opaque black shade feels aggressive, play around with a glossy finish or sheer texture. These are especially great to layer if you want to add some depth and drama to your go-to lipstick shades.

Cortesía

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Clinique Almost Lipstick in Black Honey

$25

Clinique

Courtesy of brand

MAC MACximal Silky Matte Lipstick in Caviar

$25 $15 (40% off)

Nordstrom

How to wear the top trending lipstick shades

A stand-alone lipstick can be enough to transform your look, but in 2025, lots of beauty experts opt for a lip combo to achieve a more polished, dimensional look. That means combining different products—lip liner, lipstick, gloss, or even multiple shades of the same product—for a customized look. Here’s how to create a winning combo every time.

A lip combo looks—and lasts—best on well-prepared lips. Before applying lipstick, gently exfoliate your lips, and moisturize with a nourishing balm.

For deep shades such as burgundy, plum or black, opt for lip liners in the same color range or a little darker, to define the shape of the lips. For pink nude or cocoa brown, liners in soft brown or pink-beige tones create a pillowy-soft, even plumping effect.

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E.L.F Cream Glide Lip Liner in Dark Cocoa

$3

CVS

$3

Amazon

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MAKE UP FOR EVER Artist Color Pencil Longwear Lip Liner

$25

Sephora

Apply stick or liquid lipstick as a color base, then add a touch of clear gloss in the center of the lips. While you can always seal your lipstick shade with a full coat of gloss, try playing around with its placement. If you’re not into the juicy look, seal your shade of choice with translucent powder and reapply your lipstick on top.

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Glossier Lip Glaze

$22

Sephora

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Nyx Professional Butter Lip Gloss in Fudge Me

$6

Amazon

Can’t pick a favorite from the season’s hottest lipstick shades? Layer them together to enjoy the best of both worlds.

• Burgundy + pink-nude = a sophisticated yet subtle gradient
• Cocoa brown + clear gloss = a modern twist on a ’90s gem
• Plum lipstick + burgundy liner = next-level dimension and drama

A version of this story first appeared on Glamour Mexico & Latin America.