Italian Fashion Designer Giorgio Armani

Giorgio Armani
Armani in 1997
Born	11 July 1934 Piacenza, Kingdom of Italy
Died	4 September 2025 (aged 91) Milan, Italy
Alma mater	University of Milan
Occupation	Fashion designer

Giorgio Armani (Italian: [ˈdʒordʒo arˈmaːni]; 11 July 1934 – 4 September 2025) was an Italian fashion designer, known best for his eponymous company Armani. Initially gaining prominence for his work with fashion house Cerruti 1881, he established his own company Armani in 1975, which later diversified into music, sport and luxury hotels. By 2001, Armani had achieved widespread acclaim as the most successful designer of Italian origin and he was widely credited with pioneering red carpet fashion.

Armani was credited with revolutionizing fashion in the 1970s with minimalist, deconstructed silhouettes, embodied in his famous soft jackets and unstructured suits.^[1][2][3][4] He was said to have transformed masculine and feminine elegance into a contemporary, sober and sophisticated form.^[5] He was credited for his impact on celebrity fashion, in particular red-carpet dressing.^[6]

Armani is widely regarded as one of the most influential figures in modern fashion. Born in Piacenza, he grew up during World War II in modest circumstances and initially pursued medical studies at the University of Milan before leaving to serve in the Italian Army. After his military service, Armani began his career in fashion as a window dresser and sales clerk at La Rinascente in Milan, later designing menswear for Nino Cerruti while freelancing for multiple manufacturers. In 1973, he partnered with Sergio Galeotti to open a design office and in 1975 they founded Giorgio Armani S.p.A., launching men’s and women’s ready-to-wear collections. Armani expanded his brand globally, introducing several lines including Emporio Armani, Armani Junior and AX Armani Exchange, while also establishing a presence in cosmetics, perfumes and home furnishings. His work in costume design for over 100 films, notably American Gigolo (1980), helped cement his international reputation.

Beyond fashion, Armani ventured into hotels, sports and music, including the Armani Hotel in Dubai, designing uniforms for Olympic and professional sports teams and curating Emporio Armani Caffè music compilations. He was an advocate for ethical practices, including banning underweight models in 2007 and promoting sustainable fashion initiatives. Armani maintained a private personal life, including a long-term partnership with Galeotti until his death in 1985.

Giorgio Armani was born on 11 July 1934 in Piacenza to Ugo Armani, an accountant for a transport company and Maria Raimondi. He grew up with his older brother Sergio and younger sister Rosanna.^[7][8] Living in poverty during World War II, he was severely burned when an unexploded artillery shell he had been playing with detonated.^[9]

While at secondary school at the Liceo Scientifico Leonardo da Vinci in Milan, Giorgio Armani aspired to have a career in medicine, particularly after reading A. J. Cronin‘s The Citadel. He enrolled in the department of medicine at the University of Milan.^[10] In 1953, after attending for three years, he left and joined the army. Due to his medical educational background, he was assigned to the Military Hospital in Verona, where he attended shows at the Arena. He eventually decided to look for a different career path.^[11]

In 1957 after serving in the military for two years, Armani became a window dresser and sales clerk at La Rinascente, a department store in Milan. Also in 1957 at the store, he was responsible for showcasing the earliest garments of the innovative Finnish textiles, clothing, and home furnishings company, Marimekko. He became a seller for the menswear department. In that capacity, he gained valuable experience in the marketing aspect of the fashion industry.^[12] In the mid-1960s, Armani moved to the Nino Cerruti company, where he designed menswear. His skills were in demand, and for the next decade, while working for Cerruti, Armani also freelanced, contributing designs to as many as ten manufacturers at a time.^[13] In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship which lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan, at 37 Corso Venezia. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for several fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse. The international press was quick to acknowledge Armani’s importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience allowed Armani to develop his style in new ways.^[14]

Armani felt that he was ready to devote his energy to his own label; on 24 July 1975, he and Galeotti founded Giorgio Armani S.p.A. in Milan. In October 1975, he presented his first collection of men’s ready-to-wear for Spring and Summer of 1976 under his own name. He produced a women’s line for the same season.^[14] In 1990, Armani supported the MoMA exhibition Pier Paolo Pasolini: The Eyes of a Poet, which showcased a retrospective of Pasolini’s cinematic work. Armani’s contribution included the donation of a copy of the Pasolini film Accattone (1961), reflecting his engagement with cultural initiatives beyond fashion.^[15]

Armani established an innovative relationship with the fashion industry, characterized by the 1978 agreement with Gruppo Finanzario Tessile (GFT), which made it possible to produce luxury ready-to-wear in a manufacturing environment under the attentive supervision of the company’s designer. In 1979, after founding the Giorgio Armani Corporation, Armani began producing for the United States and introduced the Main line for men and women. The label became one of the leading names in international fashion with the introduction of several new product lines, including G. A. Le Collezioni, Giorgio Armani Underwear and Swimwear, and Giorgio Armani Accessories.^[16]

In the early 1980s, the company signed an important agreement with L’Oréal to create perfumes and cosmetics Armani Beauty and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines, followed in 1982 by the introduction of Emporio Underwear, Swimwear, and Accessories.^[17] A new store was opened in Milan for the Emporio line, followed by the first Giorgio Armani boutique. However, Armani was concerned for the end user which later culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price.^[16] Armani felt that he had to make use of new and unconventional advertising methods.^[16]

Armani felt that a relationship with the film industry was essential, both for promotional reasons and for creative stimulus. In 1980, he was involved in the costume-making of the film American Gigolo, specifically for actor Richard Gere who played the main character Julian Kaye.^[18] The production of his work through film helped to publicize Armani’s name, with a scene involving Gere yanking open a drawer of Armani shirts, perfectly folded with the labels exposed, before creating four entirely Armani outfits in the film. This connection to the film industry projected his name and brand to a much broader audience. Armani designed costumes for more than one hundred films, one of the most important of which was The Untouchables (1987).^[19]

In 1983, the designer modified his agreement with GFT. They began to produce both the Mani line for the United States and his high-end ready-to-wear line, rechristened Borgonuovo 21, after the address of the company headquarters.^[20] During the late 1980s, despite Galeotti’s death in 1985, Armani continued to expand commercial horizons and licensing agreements. He opened Armani Japan and introduced a line of eyeglasses, socks, a gift collection and a new “basic” men’s and women’s line for America known as A/X Armani Exchange in the late 1980s and early 1990s.^[16] In 2000, Armani saw an increase of investment activity towards his brand, including stock sales and the acquisition of new manufacturing capacity intended to increase Armani’s control over the quality and distribution of his products.^[16]

In 1991, Armani introduced AX Armani Exchange, a line focused on casual, everyday clothing such as T-shirts, designed for younger consumers and the American mass market.^[21] In 1996, his long-time friend, the singer Eric Clapton composed songs for Armani’s fashion shows and has since dressed in Armani. Later that year Clapton opened two Emporio Armani stores in New York City.^[22] In 1998 Armani hosted a party for Clapton’s Crossroads guitar auction.^[23]

The Oxford Art Journal made note in their article, “Hermes in Asia: Haute Couture, High Art and the Marketplace”, that Armani took influences from other cultures as inspiration for some of his works and cited his Japanese designs as examples.^[24] Armani also prepared to break into the Chinese market by opening up his first store in that country in 1998.^[25] A small shop in Beijing was followed by a flagship store in Shanghai in 2004 and plans for 40 by 2011.^[26] In 2000, Armani SpA was introducing new lines of cosmetics and home furnishings and expanding its line of accessories.^[27]

In 2007, Armani became the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa.^[28] He broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones.^[29] In 2008, Armani designed a bullfighting costume entitled the “Goyesco” that was worn by Spanish bullfighter Cayetano Rivera Ordóñez at the “Corrida Goyesca” in Ronda, Spain. They have also collaborated on several fashion shows and other events.^[30] Starting in 2009, Armani had a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani Exchange, 1 Giorgio Armani Accessori and 13 Armani Junior stores spread over 37 countries.^[31]

In 2011, Armani became the first luxury designer to accept Livia Giuggioli Firth’s Green Carpet Challenge to highlight sustainable fashion created out of recycled plastics and fabrics. His designs for the challenge were a dress for her and a tuxedo for her then-husband, actor Colin Firth.^[32] In 2015, Armani was an artist who was a part of the Paris Photography Public Programme. This event helped showcase a variety of special exhibitions. As an official partner, Armani’s ACQUA #6, represented works that focus on the theme of water in photography.^[33] As of 2017, he had an annual turnover of $1.6 billion and a personal fortune of $8.1 billion.^[31]

In 2019, he introduced his first fine jewelry collection during Haute Couture Week in Paris. The 2022 “Josephine” collection, inspired by Joséphine de Beauharnais, incorporated paisley motifs with chalcedony and grey diamonds.^[34][35] His fine jewelry has since been worn by celebrities, including Sophia Loren, Brie Larson, and Brooke Shields, at high-profile events.^[36][37] Armani designed many stage outfits for pop superstar Lady Gaga, including those worn on her record-breaking Monster Ball Tour and Born This Way Ball Tour. He also designed for many high-profile award shows, such as the 52nd Grammy Awards and the 2010 MTV Video Music Awards.^[38][39]

In 2005, Giorgio Armani S.p.A. signed a long-term licensing agreement with Emaar Properties PJSC for the development of a global collection of luxury hotels and resorts under the Armani name. Emaar would oversee construction, management, and operations, while Armani retained creative control over interior design, furnishings, and overall style.^[40]

The Armani Hotel was opened in Burj Khalifa on 27 April 2010,^[41] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates; it has 160 guest rooms and suites, and 144 residences.^[42] Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection.^[42]

Armani Musica presents Emporio Armani Caffè compilations, a series of special CD compilations curated by Giorgio Armani with DJ-sound designer Matteo Ceccarini, offering a mix of conceptual sounds and underground rhythms.^[43]

Armani had a keen interest in sports. He was the president of the Olimpia Milano basketball team^[44] and an Inter Milan fan.^[45][46] He designed suits for the England national football team twice.^[45][47] Since then he designed suits worn by players of the London club Chelsea since August 2007.^[48]

He designed the Italian flag bearers’ outfits at the opening ceremony at the 2006 Winter Olympics in Turin,^[49] and also designed Italy’s Olympic uniforms for the 2012 Summer Olympics in London.^[49] Armani also designed and introduced the EA7 range, a brand inspired by Ukrainian footballer Andriy Shevchenko, who at the time played for A.C. Milan and wore the number 7 jersey.^[50] As regards sports, Armani owned Italian basketball club Olimpia Milano and designed uniforms for the Italian Olympic and Paralympic teams.^[51]

Chelsea commissioned Armani to create a new look for its Directors’ Suite at Stamford Bridge.^[52][53] Beginning in 2021, Armani entered into a multi-year sponsorship agreement as an official supplier to Scuderia Ferrari. Armani provided official and travel ensembles to members of the team in return for brand exposure and association with the world’s number-one brand and most popular motorsport team.^[54]