7-Eleven’s birthday freebie is here for 7/11 and beyond.

But unlike past years, the free Slurpee giveaway isn’t a one-day deal but rather a monthlong offer redeemable in July for members of the chain’s 7Rewards loyalty program.

America’s largest convenience store chain said in a news release that it is spreading out its 94th “birthday celebration to avoid having millions of Americans crowded around Slurpee machines on a single day.”

It did the same last summer during the COVID-19 pandemic to reduce crowds on July 11 or 7/11, which is also known as 7-Eleven Day or Free Slurpee Day.

► Fry Day 2021:McDonald’s giving away free fries for National Fry Day July 13 and has a free fries for life contest

► Chicken recall 2021:Tyson chicken recall grows by 500,000 pounds with about 9 million pounds recalled for listeria risk

The annual birthday tradition began in 2002 for 7-Eleven’s 75th birthday, and continued in the same fashion until 2020, marking the company’s busiest day of the year with millions of visitors cashing in to get a free brain freeze.

7-Eleven started dropping coupons for free small Slurpee drinks into the accounts of new and existing 7Rewards loyalty members on July 1. New members, who join in July at 7-eleven.com/7rewards or through the app, will also receive the mobile coupon that expires July 31.

There’s a limit of one free Slurpee per member, available at participating U.S. locations while supplies last. Hawaii locations are excluded.

7-Eleven deals for rewards members

In addition to the free small Slurpee offer, the chain announced additional promotions for loyalty members offered on the 7-Eleven app in July:

• For a limited time at participating stores, small Slurpee drinks are $1 each in new Slurpee stay cold cups.
• All roller grill items, including Big Bite hot dogs, taquitos, Cheeseburger Bite rollers, Buffalo chicken rollers and eggrolls, are $1 each in July.
• At participating stores Sunday, July 11, 7Rewards members can get colorful birthday cake doughnuts for 50 cents each.
• With 7-Eleven delivery, get a free small Slurpee delivered July 11 and delivery is also free through Sunday. Other delivery deals in July include whole pizzas for only $5 and a $10 pizza and 16 boneless wings combo.

Sign up for 7Rewards or download the app at 7-eleven.com/7rewards.

► Save better, spend better:  Money tips and advice delivered right to your inbox. Sign up here

► CVS ExtraCare program changes:CVS updates ExtraCare program with faster rewards and a birthday freebie. Here’s how to earn more ExtraBucks

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko. For more shopping tips and deals, join us on our Shopping Ninjas Facebook group.