Expected back-to-school and college spending Back-to-School Back-to-College $789 $1,200 $849
$688 $685 $697 $29.5B $27.5B $26.2B $33.9B 2018 2019 2020 $37.1B 2021 $970 $942 $977 $54.1B $55.3B $54.5B $1,059 $67.7B $71.0B
2017 2020 2021 2017 2018 2019 |
 Source: NRF and Prosper Insights & Analytics |
$296 $274 $203 $306 Top back-to-school and college categories Top 3 back-to-school categories Top 3 back-to-college categories
$240 $253 $262 $234 $235 $136 $149 $161 Shoes $164 $149 $148 $159 $120 $130
Electronics Clothing and accessories 2019 2020 2021 Electronics Dorm or apartment furnishings 2019 2020 2021 Clothing and accessories |
 Source: NRF and Prosper Insights & Analytics |
Types of electronics purchases
Laptop Calculator Tablet Accessories Speakers 48.6%
Back-to- School 31.6% 30.7% 29.0% 22.3%
Laptop Tablet Accessories Calculator Printer 57.0%
Back-to- College 27.3% 25.1% 24.4% 19.7% |
Source: NRF and Prosper Insights & Analytics |
Where back-to-class shoppers are in the season 51% have started back-to-class shopping 39% shopped end of June sales 18% of shopping completed on average |
Source: NRF and Prosper Insights & Analytics |
31% 27% 23% 32% 25% 29% 26% 30% 30% Back-to-School Back-to-College 36% 30% 37% 36% 39% 50% 52% 55% 48% 49% 48% 45% Top destinations
45% 44%
28% 29%
Office supply Clothing store Discount store Department store store 2019 2020 2021 Online College bookstore Office supply Discount store store Department store Online 2019 2020 2021 |
Source: NRF and Prosper Insights & Analytics |
