BUSINESS

Nike Store Are Using Artificial intelligence

© Nike TECHNOLOGY Stores get smart about AI BY MAGHAN MCDOWELLvoguebusiness Artificial intelligence is infiltrating physical retail, helping stores maximise marketing investments, personalise the customer experience and optimise store inventory. Key takeaways: A Kering-created algorithm used AI to identify customers who were most likely to respond to personalised marketing efforts. In-store identification links a shopper’s digital […]

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