Priyanka Chopra and Nick Jonas are among the latest celebrities to invest in the food industry, a move that has sparked curiosity and interest among their fans and the wider public. The power couple, who have made headlines for their work in entertainment, philanthropy, and activism, are now turning their attention to the food industry, and for good reasons.
Firstly, the food industry is one of the largest and most lucrative industries globally. With the rising demand for healthier, organic, and sustainable food, there is a vast potential for innovative and responsible businesses to succeed. Priyanka and Nick are aware of the market’s potential and the need for healthier food options, especially in a world where people are increasingly aware of their health and wellness.
Secondly, both Priyanka and Nick are known for their commitment to a healthy lifestyle. As public figures, they recognize the role they can play in promoting healthier eating habits and influencing food choices. By investing in the food industry, they can help shape the industry’s direction towards more nutritious and wholesome options, thereby improving people’s overall health and wellbeing.
Thirdly, Priyanka Chopra and Nick Jonas have a deep appreciation for their cultural heritage. As a globally recognized Indian icon, Priyanka has been vocal about promoting Indian culture, including its cuisine. By investing in the food industry, they can help introduce Indian cuisine to a broader audience, showcase its rich flavors and history, and contribute to its global recognition and appreciation.
Lastly, Priyanka and Nick are environmentally conscious and committed to promoting sustainability. The food industry is a significant contributor to environmental degradation, from greenhouse gas emissions to water pollution and deforestation. By investing in the food industry, Priyanka and Nick can support sustainable farming practices, reduce the carbon footprint of the food supply chain, and promote eco-friendly packaging and waste reduction.
In conclusion, Priyanka Chopra and Nick Jonas’ decision to invest in the food industry aligns with their personal values and interests. Their investment not only reflects the market’s potential but also their commitment to promoting healthier, sustainable, and culturally diverse food options. With their business acumen, passion for health and wellness, and appreciation for their cultural heritage, Priyanka and Nick are well-positioned to make a positive impact on the food industry and beyond.
Why Priyanka Chopra And Nick Jonas Are Investing In The Food Business
The CEO of The Naked Market (the incubator of Rob’s), Harrison Fugman, Priyanka Chopra, and Nick … [+]
ROB’S BACKSTAGE POPCORN
Priyanka Chopra and Nick Jonas have a penchant for investing in the food business.
Over the last few years, Chopra has not only opened a NYC-based restaurant (Sona), but invested in InnerChef and Olipop while Jonas has invested in Saucey, Snackpass, Magic Spoon, and more. before founding Rob’s Backstage Popcorn with his bandmate brothers in 2021.
“For me, Rob’s is rooted deeply with the band and even traces back to our New Jersey start,” says Jonas.
He first tried the popcorn at the home of Rob Garbowsky, the dad of the Jonas Brothers’ former bassist (and current member of our management team) Greg Garbowsky, after a show.
“I knew I had to convince them to bring this popcorn on tour with us and after years of Rob bringing it backstage for our friends and family to eat, we began to tweak the recipe and bring it to life with brand incubator, The Naked Market,” he says.
“Now, we’re in over 8,000 stores just a year and a half later, which is a testament to the truly unique flavor Rob created!”
While on tour with the Jonas Brothers in 2019, Chopra also became an instant fan.
“Rob would show up with huge trash bags filled with the popcorn he made, and before the end of the night they were gone. We couldn’t get enough!” she says.
“Watching Nick grow this brand over the past couple of years has been beautiful as he works on it with such passion—and I’m so excited to have been able to join the family business not just as an investor but also as a collaborator!”