4DFWD: DATA-DRIVEN 3D PRINTED PERFORMANCE TECHNOLOGY DESIGNED TO MOVE YOU FORWARD
Today we are unveiling the next step in data driven 3D printed midsole innovation, the adidas 4DFWD. Combining years of athlete data with the unique technology of 3D printing, adidas 4DFWD is created to provide runners with an all-new running experience.
For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s Digital Light SynthesisTM technology to produce precision tuned 3D printed midsoles. adidas 4D footwear is amongst the first in the world to use this cutting-edge technology which offers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.
Born from this process is the new adidas 4DFWD lattice midsole. Identified from one of five million possible lattice structures and made of 40% bio-based material, the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact. When compared to previous generations of 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. As a result, peak braking force experienced by the athlete during running is reduced by 15% as the midsole redirects these vertical impact forces into horizontal forward motion – delivering running economy comparable to that of Ultraboost midsoles in lab conditions.
adidas 4DFWD was tested through a range of bio-mechanical testing procedures at the University of Calgary, which analysed specific areas such as forward motion, braking force and running economy. The concept was also tested extensively with adidas runners local to the creation team in Germany and a carefully selected cohort of high-level running creators across the USA. Furthermore, cutting edge cognitive perception testing was carried out at Arizona State University.
4D TECHNOLOGY PROVIDES US WITH THE OPPORTUNITY TO DESIGN IN A WAY THAT CONVENTIONAL FOAM MIDSOLES DO NOT ALLOW. WE TOOK INSPIRATION FROM THE FIRST GENERATION 4D LATTICE MIDSOLE AND SET OURSELVES THE CHALLENGE TO TAKE IT TO THE NEXT LEVEL. CODING MILLIONS OF POTENTIAL LATTICE STRUCTURES TO SEE IF WE COULD SPECIFICALLY DESIGN TO COUNTER NEGATIVE MECHANICAL FORCES EXPERIENCED DURING RUNNING.
WORKING CLOSELY WITH CARBON, OUR PRODUCT TEAMS, AND TESTERS WE IDENTIFIED ONE PERFECT LATTICE MIDSOLE THAT IS DESIGNED TO COMPRESS FORWARDS UNDER LOADING AND COUNTER MECHANICAL FORCES WHILST DELIVERING A UNIQUE GLIDING SENSATION FOR OUR RUNNERS.
Complementing the adidas 4DFWD midsole is a new PRIMEKNIT upper made from recycled polyester. Providing runners with a super-lightweight premium upper that encases the foot in a seamless sock-like fit. Historical mapping data has been used to code the PRIMEKNIT upper to perfectly align with the unique properties of the 4DFWD midsole. Helping to give runners all the support and comfort they need whilst on their run.
AT ADIDAS, WE’RE ALWAYS LOOKING TO COMBINE ATHLETE INSIGHTS WITH NEW AND INNOVATIVE TECHNOLOGIES TO CREATE THE BEST PERFORMANCE RUNNING PRODUCTS. WITH THIS APPROACH, WE AIM TO SERVE AND TO DELIGHT DIFFERENT RUNNERS WITH DIVERSE EXPERIENCES DEPENDING ON THEIR NEEDS, BEING IT TO RUN FASTER, OR TO ACHIEVE PERSONAL GOALS, OR TO RUN FOR LONGER, OR TO FEEL MORE COMFORT, ALWAYS BRINGING NEW VALUABLE BENEFIT THAT RUNNERS CAN FEEL.
THIS INDUSTRY FIRST MIDSOLE INNOVATION POSITIONS ADIDAS 4DFWD AS OUR MOST ADVANCED DIGITALLY PRINTED RUNNING MIDSOLE YET AND SHOWCASES THE POTENTIAL OF 4D TECHNOLOGY IN TURNING PHYSICS AND BIO-MECHANIC STUDIES INTO PERFORMANCE SOLUTIONS. WE CANNOT WAIT FOR RUNNERS TO FEEL AND EXPERIENCE THIS NEW PRODUCT THAT WILL DELIVER NEW AND EXCITING SENSATIONS.
The adidas 4DFWD will drop in three specific colorways, including a special Tokyo Collection drop, which will be the main podium shoe for athletes in Tokyo this summer. Launching first in a black and fluorescent orange colorway, the adidas 4DFWD will be available to Creators Club members on May 15th. The Tokyo Collection colorway will be available from July 1st, before a worldwide drop from August 12th.
To find out more, please visit: www.adidas.com/4d. Follow the conversation on Instagram, Facebook and Twitter using #adidas4DFWD and @adidasrunning.